Judul: “ Hubungan K3 Terhadap Produktifitas Kerja Karyawan
pada PT. Hexabuana, Lampung “
DAFTAR ISI
Halaman
HALAMAN JUDUL
..................................................................................................................... i
PENGESAHAN
NASKAH............................................................................................................. ii
LEMBAR PENGESAHAN........................................................................................................... iii
SURAT KETERANGAN PERUSAHAAN................................................................................ iv
KATA PENGANTAR............................................................................................................... v
DAFTAR ISI.............................................................................................................................. vii
DAFTAR TABEL........................................................................................................................ x
DAFTAR GAMBAR................................................................................................................... xi
DAFTAR LAMPIRAN............................................................................................................................ xii
BAB I PENDAHULUAN
1.1. Latar Belakang Masalah....................................................................................... 1
1.2. Alasan Pemilihan Objek........................................................................................ 4
1.3. Tujuan dan Manfaat Penulisan............................................................................... 4
1.3.1. Tujuan Penulisan................................................................................................
4
1.3.2. Manfaat Penulisan.............................................................................................
5
1.4.
Identifikasi Masalah.......................................................................................................... 6
1.5. Batasan
Masalah.............................................................................................................. 6
1.6. Metodologi
Penulisan..................................................................................................... 6
1.6.1. Metode Penulisan........................................................................... 6
1.6.2. Teknik Pengumpulan Data............................................................... 7
1.7. Sistematika Penulisan.................................................................................. 7
BAB II LANDASAN TEORI
2.1. Upaya.........................................................................................................
9
2.1.1. Definisi Upaya............................................................................
9
2.1.2 Jenis Upaya....................................................................................... 10
2.2. Hubungan Baik.................................................................................................. 10
2.2.1. Definisi Hubungan Eksternal............................................................... 11
2.2.2. Customer Relations...........................................................................
12
2.3. Pelanggan........................................................................................................ 13
2.3.1. Pengertian Pelanggan........................................................................
13
2.3.2. Jenis-jenis Pelanggan........................................................................ 14
2.4. Customer Relationship Management (CRM) .................................................... 18
2.4.1. Tataran Customer Relationship Management............................................ 19
2.4.2. Komponen Customer Relationship Management.......................................... 21
2.4.3. Tujuan Customer Relationship Management.................................................. 22
2.4.4. Tahapan Customer Relationship Management................................................ 22
2.4.5. Manfaat Customer Relationship Management............................................... 23
2.4.6. Fungsi Customer Relationship Management.................................................. 24
2.4.7. Electronic Customer Relationship Management.............................................. 25
BAB III PROFIL PERUSAHAAN
3.1. Sejarah Perusahaan................................................................................................. 30
3.2. Visi dan Misi........................................................................................................... 31
3.2.1 Visi.......................................................................................................... 31
3.2.2 Misi........................................................................................................ 31
3.3. Bidang Usaha dan Ruang Gerak............................................................................... 32
3.3.1. Cat Pelapis Kapal......................................................... ........................... 32
3.3.2 Cat Pelapis Konstruksi.............................................................................. 32
3.4. Struktur Organisasi................................................................................................... 33
3.5. Deskripsi Kerja........................................................................................................ 33
BAB IV PEMBAHASAN
4.1. Upaya Penerapan Fungsi Customer
Relationship Management Dalam Menjaga Hubungan Baik dengan PT. Hexabuana,
Lampung....................................................................... 43
4.2. Hambatan Selama Menerapkan Fungsi CRM
dalam Menjaga Hubungan Baik
dengan Pelanggan PT. Hexabuana, Lampung.............................................................. 49
4.3. Solusi dalam Menjaga Hubungan Baik dengan
Pelanggan Melalui Fungsi CRM PT. Hexabuana, Lampung.................................................................................................. 51
BAB V KESIMPULAN
5.1. Kesimpulan............................................................................................................. 53
5.2. Saran.......................................................................................................................
54
DAFTAR PUSTAKA
BIODATA PENULIS